Wouter Buning
UX Artist
Icons with an earth-like glow
An exclusive commissioned icon set as integrated extension of the brand library of O3b Networks
Design brief
Design an exclusive series of icons that wil become an integrated part of our global brand library. It has to fit in our visual identity and outshine the icons of our competitors. All icons should abide by a clear design language with an 'O3b icon family' as a result.
Concept sketched for the visual style
The design brief explicitly stated modern and outlined as input for the desired styling.
What I added was a reference to the core business: a glow similar to the one the earth has as seen from space where satellites reside.
The approved proposal:
Exploring every symbol
A list of themes, concepts and phrases was the input for which icons had to be designed.
Some were more generic than others. Some were uniquely O3b. But all had to fit the subcategory and the overall icon family.
A selection:
Live in action:
