My name is Wouter
Thank you for taking an interest in the person behind the work.
A creative person
This manifests in the ability to switch easily between high level and detail level to connect all relevant dots. I am a conceptual thinker and I approach my profession as a craft.
A sensible person
This manifests in the ability to get to the root cause, problem or goal by asking questions. I can find balance in different perspectives and interests by looking at the context from multiple angels.
A team player
This manifests in the ability to get along quickly. I operate best in service of the greater good. And always aware of the funny side of a situation to keep the spirit light.
An autonomous person
This manifests by the fact that I am self-taught through experience in practice and self-study. I mix aspects from various models and methods to fit the challenge at hand. Questioning the status quo and offering an outsiders' perspective.
Design is a craft
An experience is determined by emotion, a complex compilation of feelings, beliefs and context.
Succes is mainly a result of people's ambition, happiness, intuition and perseverance.
The drivers behind these things are hard to measure. To create something successful that people will like, enjoy, or even love to use, you need something equally immeasurable in the mix of big data and analytics.
That is why I believe my artistic capabilities are such an asset in the work that I do.
Context is everything
By listening to people and observing their behaviours I am able to design applications that help people perform tasks better, faster and with more joy.
This is why going on a field study (aka go gemba) is my preferred way of doing research. When I tune in on the surroundings and witness the way people act I gather rich qualitative insights, spot pain points, and possibilities for improvements.
Latest portfolio entry
UX Design for a tailor made .NET application to support the whole process of growing and shipping mini tubers.
Interaction Design Foundation
(see full list)
(2021 - present)
Senior UX Leadership Certificate
UX Design Institute
in UX Design
(2019 - 2020)
School for Commercial Communication
Art Direction in Advertising
(2000 - 2002)